Specific Products Your Favorite K-pop Idols Are Actually Using

Specific Products Your Favorite K-pop Idols Are Actually Using

Ever wonder what specific products your favorite K-pop idols are really using? Sure, many are brand ambassadors for different beauty brands, but which products do they actually use for their most iconic looks? Another fellow intern and I have done a deep dive into what K-pop idols actually use, with insights from makeup artists who work with groups like IVE, Fromis_9, NewJeans, and Blackpink. Let's explore the products that make their looks so iconic.

Jihyo (TWICE): Too Cool for School Artclass by Rodin Shading

These products caught our attention when Jihyo graced us with a Vogue YouTube video, showing off her skincare and makeup routine. Lucky for us, we can get our hands on some of the exact products she uses!

• Too Cool for School Artclass by Rodin Shading: This contour palette is used by Jihyo to emphasize her already beautifully contoured face. It comes in three versions to suit different skin tones.

• Dasique Fruity Lip Jam: Jihyo uses this for a natural, hydrated pinky look. This lip jam is vegan, non-sticky, smooth to apply, and contains 10 super berries extract.

Wonyoung (IVE): Makeup by Dayoon and Yoon So Jeong

Two of the talented makeup artists behind Wonyoung's iconic beauty looks are Dayoon and Yoon So Jeong.

Dayoon’s Product Picks for Wonyoung:

Dayoon is a regular makeup artist for members of IVE and Fromis, responsible for some of Wonyoung’s most iconic makeup looks. In this Youtube video, she demonstrates her techniques on an influencer. Here are some of the products she uses:

• Dasique Water Veil Primer: A vegan, cruelty-free primer that applies moist and thin, perfect for Wonyoung’s lightweight base makeup.

• By ECOM BB Cream: Lightweight and brightening, this BB cream removes dullness and gives a healthy glow.

• SAEM Concealer: Dayoon mixes this full-coverage concealer with By ECOM’s BB cream for a creamier texture, using it all over the face as foundation.

• Merzy The First Creamy Concealer: Dayoon uses this to brighten specific areas like under the eyes and around the philtrum.

• Peripera Sugar Twinkle Duo Eye Stick: This eye product creates the aegyo sal look, the puffy skin under the eyes that gives a youthful, cute appearance.

Yoon So Jeong’s Wonyoung-Inspired Products:

Yoon So Jeong, from Oui Oui Atelier, shared a Wonyoung-inspired makeup routine in this YouTube video. Here's a breakdown of some products she used:

• Peripera Ink Black Cara #1 Long Lash Curling: A mascara that provides long-lasting curls and volume.

• Etude Vegan Foundation: Known for its flawless coverage and lightweight feel, this vegan foundation is a go-to for Wonyoung’s smooth, even complexion.

• Etude Curl Fix Mascara 01 Black: This mascara offers long-lasting wear and voluminous lashes.

• Holika Holika My Fave Mood Eye Palette (Shell in the Sea): This palette features pink and orange tones, perfect for creating soft, feminine eye looks.

• Peripera Ink Mood Matte Stick 002 Pink Dda-sang: A matte lipstick in Wonyoung’s signature pink shade, giving a fresh, youthful finish.

Nakyeon (Makeup Artist for NewJeans)

Nakyeon, a makeup artist for NewJeans, shared her favorite techniques and product recommendations in a YouTube video. Here are some of her go-to products:

• Etude Dr. Mascara Fixer: A vegan mascara fixer that holds lashes in place without clumping or smudging.

• Clio Sharp So Simple Waterproof Pencil Liner (03 Cacao Brown): Nakyeon uses this brown liner to softly define the eyes, blending it just under the pupil for a smudged, faded effect that’s beginner-friendly.

Now that you've seen some of the insider picks from your favorite idols and their makeup artists, you can start incorporating these into your own routine! Which products will you be trying first?